Following the ruling to end seek monopolies, the US does request Google to dissolve or sell its business.

Google App Store
The US DOJ has ruled that Google is an illegal monopolist. This could lead to the breakup of Alphabet’s parent company or require data sharing with competitors, undermining Google Gemini. Google is synonymous with web searches, and for good reason. It has dominated this space for decades, and it uses its dominant position to make sure that competitors cannot catch up. That is at least the ruling of the United States Department of Justice. Bloomberg reported that sources said a breakup could be necessary. Google could have achieved monopoly status at many different points in history. Some say that it was when people first started using “Google” as a search engine, while others point to the Alphabet brand rebranding in 2015. Google is huge. Google Search and text ads are at the heart of the problem, but they are not the only parts of the company that are under scrutiny. According to anonymous sources, Alphabet could divest Android as a priority. The operating system, which is licensed by Alphabet, requires that certain things such as Chrome and Gmail be pre-installed on the device and cannot be deleted. Alphabet includes products such as YouTube, Waze and the new Google AI Gemini. It’s not clear how far a breakup will go or which companies will go where, but Android could be more than the operating system. Another option would be to require Google to give access to its search results. This is already required by the EU Digital Markets Act, and a US requirement would be even more damaging to competitors. There’s always the option to break up Alphabet or require search data sharing. In this case, no official decision has been made. It is clear that exclusive agreements like the one between Apple and Google will no longer be possible. Apple has been forced to look for new revenue sources, such as Patreon subscriptions, in order to increase its services revenue.

 

Add a Comment

Your email address will not be published. Required fields are marked *