A Blu-ray enabled Xbox 360? A Blu-ray peripheral?

Xbox 360 Blu-ray possibility - Image 1 

Next Generation informs that in a BBC report, Xbox UK boss, Neil Thompson noted “Whatever format wins it is highly likely we will offer a solution.”

WoW. Apparently, Microsoft isn’t anti-Sony enough that it wouldn’t offer a Blu-ray solution for their Xbox 360 if the format happens to beat HD-DVD. Well, consumer choice has been Microsoft’s marketing game-plan in the last few months, so it only makes sense. It can be noted that Microsoft’s enjoyed downplaying Sony‘s Blu-ray movie playback, and they’ve emphasized that unlike Sony they’re not forcing gamers to pay for a feature they might not want.

Of course, if Blu-ray is ultimately what folks wants, it seems that Microsoft is willing to adapt.

The benefits of having high-definition movie playback optional for your console? You can come up with a peripheral for the format that wins.

Via Next Generation

Xbox 360 Blu-ray possibility - Image 1 

Next Generation informs that in a BBC report, Xbox UK boss, Neil Thompson noted “Whatever format wins it is highly likely we will offer a solution.”

WoW. Apparently, Microsoft isn’t anti-Sony enough that it wouldn’t offer a Blu-ray solution for their Xbox 360 if the format happens to beat HD-DVD. Well, consumer choice has been Microsoft’s marketing game-plan in the last few months, so it only makes sense. It can be noted that Microsoft’s enjoyed downplaying Sony‘s Blu-ray movie playback, and they’ve emphasized that unlike Sony they’re not forcing gamers to pay for a feature they might not want.

Of course, if Blu-ray is ultimately what folks wants, it seems that Microsoft is willing to adapt.

The benefits of having high-definition movie playback optional for your console? You can come up with a peripheral for the format that wins.

Via Next Generation

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