A PSP for your train journey, sir?

Passengers riding on first class ‘green car’ seats in Japan‘s Hyate trains are going to be offered PSPs on a rental basis. This is after the deal between Sony Computer Entertainment Japan and the East Japan Railway Company has been signed, making the said service applicable from October 1st 2006 to March 31st 2007. Only customers who buy a travel package through View, Japan Railways East’s official travel agency will be eligible for the PSP rental service.

This campaign is an effort by SCEJ to bring the PSP to a wider market, and open the eyes of Japanese businessmen to the power of the PSP on their journeys. Obviously, this allows Sony to reach more age groups, instead of the traditional casual gamer, attracting businessmen/women who have free time every day just commuting to work.

The rental package consists of the PSP, headphones with in-line remote, and software titles selected by Sony Japan. Of course, if Sony provided 1.5 PSPs with a homebrew application that allows you to read ebooks such as Bookr, I’m sure they’d be more pleased with the package – until they heard that newer PSP firmwares don’t run homebrew that is.

Via Gamespot

Passengers riding on first class ‘green car’ seats in Japan‘s Hyate trains are going to be offered PSPs on a rental basis. This is after the deal between Sony Computer Entertainment Japan and the East Japan Railway Company has been signed, making the said service applicable from October 1st 2006 to March 31st 2007. Only customers who buy a travel package through View, Japan Railways East’s official travel agency will be eligible for the PSP rental service.

This campaign is an effort by SCEJ to bring the PSP to a wider market, and open the eyes of Japanese businessmen to the power of the PSP on their journeys. Obviously, this allows Sony to reach more age groups, instead of the traditional casual gamer, attracting businessmen/women who have free time every day just commuting to work.

The rental package consists of the PSP, headphones with in-line remote, and software titles selected by Sony Japan. Of course, if Sony provided 1.5 PSPs with a homebrew application that allows you to read ebooks such as Bookr, I’m sure they’d be more pleased with the package – until they heard that newer PSP firmwares don’t run homebrew that is.

Via Gamespot