Activision CEO reveals games will retail for USD$60

Robert KotickActivision CEO, Robert Kotick confirmed today what many had thought – that the company’s upcoming titles for the PlayStation 3 will carry a price tag of roughly USD$60. Readers may think this price tag sounds familiar, and in all honesty it is. Xbox 360 launch titles also carried a USD$60 price tag and some of Activision’s current titles on the PSP come in at USD$50 with Call of Duty 2, for example on the Xbox 360, also being priced at USD$60.

Kotick also confirmed that this indeed, was only for the PlayStation 3 and Xbox 360 games, with the Wii titles price yet to be announced, although they are bust with two Wii launch titles, both under the Activision Value label. “We have not seen a lot of consumer resistance at the higher price points and we expect that all of our next-generation products will be launched at $60 price points,” Kotick said during a presentation at the Merrill Lynch Media and Entertainment Conference.

Via Gamespot

Robert KotickActivision CEO, Robert Kotick confirmed today what many had thought – that the company’s upcoming titles for the PlayStation 3 will carry a price tag of roughly USD$60. Readers may think this price tag sounds familiar, and in all honesty it is. Xbox 360 launch titles also carried a USD$60 price tag and some of Activision’s current titles on the PSP come in at USD$50 with Call of Duty 2, for example on the Xbox 360, also being priced at USD$60.

Kotick also confirmed that this indeed, was only for the PlayStation 3 and Xbox 360 games, with the Wii titles price yet to be announced, although they are bust with two Wii launch titles, both under the Activision Value label. “We have not seen a lot of consumer resistance at the higher price points and we expect that all of our next-generation products will be launched at $60 price points,” Kotick said during a presentation at the Merrill Lynch Media and Entertainment Conference.

Via Gamespot

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