Advertisers learn from Sony’s blogging mistake

Finally! It seems that advertisers are taking the hint after last week’s Sony–Zipatoni marketing scheme went sour. An article on Advertising Age goes on to cite Sony’s fake blog and other previous attempts to drum up business as a lesson on what NOT to do in the industry.

Simply put, the article tells advertisers that the best way to get their ideas across today is to be transparent in your dealings, not only because it makes people want to interact with them more (Microsoft‘s Major Nelson is a prime example), but because consumers today are a lot smarter and REALLY hate getting deceived.

Hopefully, whoever Sony hires next for their ads will be reading that and taking it to heart. We’d prefer to not make articles that shot, “Sony’s making bad ads!” a yearly tradition.

Finally! It seems that advertisers are taking the hint after last week’s Sony–Zipatoni marketing scheme went sour. An article on Advertising Age goes on to cite Sony’s fake blog and other previous attempts to drum up business as a lesson on what NOT to do in the industry.

Simply put, the article tells advertisers that the best way to get their ideas across today is to be transparent in your dealings, not only because it makes people want to interact with them more (Microsoft‘s Major Nelson is a prime example), but because consumers today are a lot smarter and REALLY hate getting deceived.

Hopefully, whoever Sony hires next for their ads will be reading that and taking it to heart. We’d prefer to not make articles that shot, “Sony’s making bad ads!” a yearly tradition.