AllixPartners LLP: Sony most trusted brand

AlixPartners LLP, a global corporate-advisory firm, has released their inaugural Brand Power Index (BPI) for 2007. What most will be surprised to know though, is the fact that Sony has come up as the most dominant and influential brand power in the said Index.

Sony beat out the likes of Nike, as well as other companies who have been gunning for this number one spot. AlixPartners pointed out in their press release that product quality has generally become better market wide. A lot of consumers today put importance on brand placement, availability and pricing, along with offered tech support, which apparently Sony has been providing. This new information should give most companies a heads-up on what consumers are really looking for in the brands and items that they support.

Here’s the top ten list from the Brand Power List:

1. Sony (NYSE-SNE)
2. Johnson & Johnson (NYSE-JNJ)
3. Kraft (NYSE-KFT)
4. Procter & Gamble (NYSE-PG)
5. CampbellÂ’s (NYSE-CPB)
6. Toyota (NYSE-TM)
7. Tylenol
8. Dell (NasdaqGS-DELL)
9. General Mills (NYSE-GIS)
10. Hewlett-Packard (NYSE-HPQ)

The company has made it clear that the BPI makes “clear distinction between mere popularity, which a brand can achieve temporarily through discounting, etc., and true brand power.” We have to wonder though if the 5,000 people really give an accurate representation of the entire U.S. market in general.

AlixPartners LLP, a global corporate-advisory firm, has released their inaugural Brand Power Index (BPI) for 2007. What most will be surprised to know though, is the fact that Sony has come up as the most dominant and influential brand power in the said Index.

Sony beat out the likes of Nike, as well as other companies who have been gunning for this number one spot. AlixPartners pointed out in their press release that product quality has generally become better market wide. A lot of consumers today put importance on brand placement, availability and pricing, along with offered tech support, which apparently Sony has been providing. This new information should give most companies a heads-up on what consumers are really looking for in the brands and items that they support.

Here’s the top ten list from the Brand Power List:

1. Sony (NYSE-SNE)
2. Johnson & Johnson (NYSE-JNJ)
3. Kraft (NYSE-KFT)
4. Procter & Gamble (NYSE-PG)
5. CampbellÂ’s (NYSE-CPB)
6. Toyota (NYSE-TM)
7. Tylenol
8. Dell (NasdaqGS-DELL)
9. General Mills (NYSE-GIS)
10. Hewlett-Packard (NYSE-HPQ)

The company has made it clear that the BPI makes “clear distinction between mere popularity, which a brand can achieve temporarily through discounting, etc., and true brand power.” We have to wonder though if the 5,000 people really give an accurate representation of the entire U.S. market in general.