AMD Dropping the ATI Brand

Two weeks ago, CPU manufacturer AMD bought GPU-maker ATI for a couple of billion dollars, but it seems like it wasn’t for the latter’s brand recognition at all. They’re dropping the ATi brand, so no more ATI Radeons but perhaps AMD Radeons.

A publication called PCPro asked AMD-employee Richard Baker if the popular product is on the verge of biting the dust (Radeon). He said answered “we haven’t made any final decisions yet, but I’d personally be very surprised if we dropped any of those product names. The ATI company name is definitely going, though.“

Baker surprisingly said that the buyout will not really be a merger but more of a takeover, which basically means that AMD is boss. He said the name ATi should go, as AMD owns that brand and company now. “The company is being bought, so it’s fairly standard that the name should go, as it’s becoming a part of AMD.“

A worker from ATI (well, it’s AMD now), Chris Hook, said he doesn’t have any attachment to the ATI brand anyway, but it’s more about the products themselves. He said they’re still discussing this though. More about this as we get it.

Via PCPRO

Two weeks ago, CPU manufacturer AMD bought GPU-maker ATI for a couple of billion dollars, but it seems like it wasn’t for the latter’s brand recognition at all. They’re dropping the ATi brand, so no more ATI Radeons but perhaps AMD Radeons.

A publication called PCPro asked AMD-employee Richard Baker if the popular product is on the verge of biting the dust (Radeon). He said answered “we haven’t made any final decisions yet, but I’d personally be very surprised if we dropped any of those product names. The ATI company name is definitely going, though.“

Baker surprisingly said that the buyout will not really be a merger but more of a takeover, which basically means that AMD is boss. He said the name ATi should go, as AMD owns that brand and company now. “The company is being bought, so it’s fairly standard that the name should go, as it’s becoming a part of AMD.“

A worker from ATI (well, it’s AMD now), Chris Hook, said he doesn’t have any attachment to the ATI brand anyway, but it’s more about the products themselves. He said they’re still discussing this though. More about this as we get it.

Via PCPRO