An example of fine Crackdown in-game advertising: the Royal Navy

Back in the 8th of March, we reported that Microsoft-owned in-game ad company Massive Inc. added Crackdown to its in-game advertising service. Now, a Kotaku reader had submitted to them a screencap of his game showing off Royal Navy billboards.

Put it this way: the cop could also pass off as a recruiting poster boy.

Of course, our own readers, too, have begun noticing these in-game ads popping up in their Xbox 360 games. How have you been reacting to them?

More intriguing is this speculation: where is all this in-game ad money going? Is it buffering part of the price of next-gen gaming? Will it mean lower prices at the till, or subsidized downloads? Will it mean expanded development budgets for even more exciting games? Really, where is the money going? And is it going to be worth it?

Back in the 8th of March, we reported that Microsoft-owned in-game ad company Massive Inc. added Crackdown to its in-game advertising service. Now, a Kotaku reader had submitted to them a screencap of his game showing off Royal Navy billboards.

Put it this way: the cop could also pass off as a recruiting poster boy.

Of course, our own readers, too, have begun noticing these in-game ads popping up in their Xbox 360 games. How have you been reacting to them?

More intriguing is this speculation: where is all this in-game ad money going? Is it buffering part of the price of next-gen gaming? Will it mean lower prices at the till, or subsidized downloads? Will it mean expanded development budgets for even more exciting games? Really, where is the money going? And is it going to be worth it?