Analyst Todd Greenwald predicts price cuts for Xbox 360, PS2, and PSP
Aside from the usual “PS3 price cut” consensus of like-minded investment security analysts all over the world, Todd Greenwald also expects that other consoles like Microsoft‘s Xbox 360, Sony‘s PS2, and handheld PSP will also see a price cut within the year.
Of course, the Nollenberger Capital Partners analyst has stated this while tossing two pennies out the door, but it seems apparent that he did make gradual observations of the popular consoles to date before making his opinion known. A report by Games Industry also pegged that he hasn’t made any mention of Nintendo’s low-priced, popular console.
But seeing as both the Nintendo Wii and DS still continue to sell like hotcakes even while demand continues to grow, Greenwald doesn’t expect Nintendo to even think the concept of price cuts. It appears that Greenwald has his money on Microsoft making the first move, seeing as its console has been out a year early.
He expects the Redmond giant to slash US$ 50 right off the retail price of the Xbox 360 by the end of summer. And he believes it will occur over all SKUs, bringing the basic package right on par with the price of a Nintendo Wii, while offering just a US$ 100 heftier option for a Pro package.
Microsoft might be able to pull it off, seeing as hardware costs have already reduced in the 18 months that the Xbox 360 has been out, says Greenwald. He also expects cash cow Halo 3 from Bungie to cover any possible loss, either in sales of the software or a boost in sales of the hardware because of the impact of the software.
If Microsoft does attempt a price drop, Sony will probably be forced to “give in” to the immense pressure brought on by the competition. He eyes a US$ 100 price drop for the PS3, also expecting Rockstar Games’ Grand Theft Auto IV as a catalyst to financially aid the price drop expected this fall.
But he noted that publishing giant Electronic Arts will take the most profit out of the PlayStation 3 price drop. He also expects that the PS2 would drop to a US$ 99 price tag by the holiday season, and predicts that the PSP could also follow another slash in retail price, queued by the rumors of a PSP redesign.
Aside from the usual “PS3 price cut” consensus of like-minded investment security analysts all over the world, Todd Greenwald also expects that other consoles like Microsoft‘s Xbox 360, Sony‘s PS2, and handheld PSP will also see a price cut within the year.
Of course, the Nollenberger Capital Partners analyst has stated this while tossing two pennies out the door, but it seems apparent that he did make gradual observations of the popular consoles to date before making his opinion known. A report by Games Industry also pegged that he hasn’t made any mention of Nintendo’s low-priced, popular console.
But seeing as both the Nintendo Wii and DS still continue to sell like hotcakes even while demand continues to grow, Greenwald doesn’t expect Nintendo to even think the concept of price cuts. It appears that Greenwald has his money on Microsoft making the first move, seeing as its console has been out a year early.
He expects the Redmond giant to slash US$ 50 right off the retail price of the Xbox 360 by the end of summer. And he believes it will occur over all SKUs, bringing the basic package right on par with the price of a Nintendo Wii, while offering just a US$ 100 heftier option for a Pro package.
Microsoft might be able to pull it off, seeing as hardware costs have already reduced in the 18 months that the Xbox 360 has been out, says Greenwald. He also expects cash cow Halo 3 from Bungie to cover any possible loss, either in sales of the software or a boost in sales of the hardware because of the impact of the software.
If Microsoft does attempt a price drop, Sony will probably be forced to “give in” to the immense pressure brought on by the competition. He eyes a US$ 100 price drop for the PS3, also expecting Rockstar Games’ Grand Theft Auto IV as a catalyst to financially aid the price drop expected this fall.
But he noted that publishing giant Electronic Arts will take the most profit out of the PlayStation 3 price drop. He also expects that the PS2 would drop to a US$ 99 price tag by the holiday season, and predicts that the PSP could also follow another slash in retail price, queued by the rumors of a PSP redesign.