Apple Dismisses Aperture Team

Now that most of its engineering team has been dismissed, what will happen to Aperture? Dubbed as ‘the first all-in-one post-production tool for photographers’, Aperture has failed to meet the hype it created when it was first announced late last year; but everyone who parted with dear money to try out this software must surely hope that Apple has something up their sleeves and will come up with an improved Aperture in the future.

The latest news, however, leaves great doubt that an improved Aperture is soon to come; but industry watchers say that Apple’s move was inevitable. They noted that Aperture failed due to its underlying architecture, which cannot easily be remedied. When Apple reduced Aperture 1.0’s price from $499 to $299 and gave 1.0 owners a $200 coupon for the Apple Store during the release of the Aperture 1.1 update, observers of the Apple company saw this as a desperate cry to stop Aperture users from switching over to the competition.

Surely, this is not the end for Aperture. Apple will hopefully have some tricks to salvage the Aperture software and bringing in a new engineering team may still give professional digital photographers the software they’ve been expecting all along from Apple.

Now that most of its engineering team has been dismissed, what will happen to Aperture? Dubbed as ‘the first all-in-one post-production tool for photographers’, Aperture has failed to meet the hype it created when it was first announced late last year; but everyone who parted with dear money to try out this software must surely hope that Apple has something up their sleeves and will come up with an improved Aperture in the future.

The latest news, however, leaves great doubt that an improved Aperture is soon to come; but industry watchers say that Apple’s move was inevitable. They noted that Aperture failed due to its underlying architecture, which cannot easily be remedied. When Apple reduced Aperture 1.0’s price from $499 to $299 and gave 1.0 owners a $200 coupon for the Apple Store during the release of the Aperture 1.1 update, observers of the Apple company saw this as a desperate cry to stop Aperture users from switching over to the competition.

Surely, this is not the end for Aperture. Apple will hopefully have some tricks to salvage the Aperture software and bringing in a new engineering team may still give professional digital photographers the software they’ve been expecting all along from Apple.