BBC on the UK launch: Sony gave away free TVs

A BBC report on the PlayStation 3 launch in Europe informs that apparently, everyone who bought at PS3 at the London launch also received a free 46-inch HD television and a taxi home. In total, the giveaway amounted to UK£ 250,000 worth of televisions. In fact, according to the report, it seems that Sony has declared its launch of PlayStation 3 to date as a success. They even said that early sales of the PS3 is faster than those of its predecessor, the PS2.

The BBC coverage then goes on to note the safety-precautions and the care that Sony Official retail partner, Virgin Megastores, took to ensure a gamer friendly and comfortable launch.

Fellow QJ Blogger, Ceasar S. noted: “Welcome to London’s PlayStation 3 fever, people.” Well, that’s not a very nice way to put it, but you can’t blame him really, especially given the mild outcome of the midnight Aussie Launch .

Oh, and since I’m in the mood to quote people right now, here’s what the folks from SPOnG had to say about the UK launch – the Pre-Launch to be specific – just because the BBC weren’t the only guys there:

both Channel 5 and ITN news crews were behind SPOnG in the queue to interview the first few in the PS3 queue, with a growing crowd of both specialist and mainstream journalists gathering behind them. Cynics might say that there were more press there than punters. And they would be correct, but hey, that’s kind of THE POINT.

We’ll keep you updated about the event as soon as more information is made available.

Via BBC

A BBC report on the PlayStation 3 launch in Europe informs that apparently, everyone who bought at PS3 at the London launch also received a free 46-inch HD television and a taxi home. In total, the giveaway amounted to UK£ 250,000 worth of televisions. In fact, according to the report, it seems that Sony has declared its launch of PlayStation 3 to date as a success. They even said that early sales of the PS3 is faster than those of its predecessor, the PS2.

The BBC coverage then goes on to note the safety-precautions and the care that Sony Official retail partner, Virgin Megastores, took to ensure a gamer friendly and comfortable launch.

Fellow QJ Blogger, Ceasar S. noted: “Welcome to London’s PlayStation 3 fever, people.” Well, that’s not a very nice way to put it, but you can’t blame him really, especially given the mild outcome of the midnight Aussie Launch .

Oh, and since I’m in the mood to quote people right now, here’s what the folks from SPOnG had to say about the UK launch – the Pre-Launch to be specific – just because the BBC weren’t the only guys there:

both Channel 5 and ITN news crews were behind SPOnG in the queue to interview the first few in the PS3 queue, with a growing crowd of both specialist and mainstream journalists gathering behind them. Cynics might say that there were more press there than punters. And they would be correct, but hey, that’s kind of THE POINT.

We’ll keep you updated about the event as soon as more information is made available.

Via BBC