BioWare sets sales target at 10 million units

BioWare has had a lot of success with their games, like Mass Effect 2 and Dragon Age. The former reported strong release sales, while the latter was still putting up strong numbers towards the end of last year. But can the developer be successful enough to hit 10 million units for a game? That’s the plan.

BioWare has had a lot of success with their games, like Mass Effect 2 and Dragon Age. The former reported strong release sales, while the latter was still putting up strong numbers towards the end of last year. But can the developer be successful enough to hit 10 million units for a game? That’s the plan.

 

“Well, we need to sell 10 million units,” said Dr. Greg Zeschuk, co-founder of BioWare. “That’s actually the new target, right? We do Top 10 games, our stuff is quite successful. I know Mass [Effect 2] is number eight so far this year, in North America.” The ten million mark is no easy task, except maybe if you’re a Wii game.

 

“I think we know how lucky we are,” he continued. “When we’re saying that, we always know that we’re super-fortunate that we have a nice combination of things going on – really great support from EA, a budget to make great big giant games. We recognise that in a sense it’s a privileged position we’re in.”

 

Coming up on the BioWare release calendar are Dragon Age 2 and Star Wars: The Old Republic for next year.

 

 

 

 

[via Kotaku]