Blu-ray sweeps Europe, winning 4-to-1 against HD-DVD
Sales figures of Blu-ray movies in Europe have slowly been on a steady rise. Just recently, the Blu-ray Disc Association (BDA) announced that their disc format’s sales has surpassed HD-DVD titles by a 4-to-1 ratio… which means, for every HD-DVD title sold, four other Blu-ray titles are purchased. This announcement also comes with the revelation of stand alone Blu-ray players also catching up to the HD-DVD players in sales.
The current sales figures of Blu-ray movies has now made other independent movie studios to join the Blu-ray bandwagon as well. For example, Germany’s Universum Film and UK’s EiV have decided to release Blu-ray titles for the coming holidays. Incidentally, even Studio Canal from France, who we previously heard to be supporting the HD-DVD format over Blu-ray, will now also be cashing in for the Blu-ray party this Christmas.
BDA’s Frank Simonis proclaims:
According to market analyst, GfK, the gap between Blu-ray Disc and HD DVD players is closing despite the earlier introduction of the HD DVD format. This is following the trend in the USA where BD has already overtaken HD DVD despite their US$ 299 price tag. Clearly, consumers are voting with their wallets.
Sales figures of Blu-ray movies in Europe have slowly been on a steady rise. Just recently, the Blu-ray Disc Association (BDA) announced that their disc format’s sales has surpassed HD-DVD titles by a 4-to-1 ratio… which means, for every HD-DVD title sold, four other Blu-ray titles are purchased. This announcement also comes with the revelation of stand alone Blu-ray players also catching up to the HD-DVD players in sales.
The current sales figures of Blu-ray movies has now made other independent movie studios to join the Blu-ray bandwagon as well. For example, Germany’s Universum Film and UK’s EiV have decided to release Blu-ray titles for the coming holidays. Incidentally, even Studio Canal from France, who we previously heard to be supporting the HD-DVD format over Blu-ray, will now also be cashing in for the Blu-ray party this Christmas.
BDA’s Frank Simonis proclaims:
According to market analyst, GfK, the gap between Blu-ray Disc and HD DVD players is closing despite the earlier introduction of the HD DVD format. This is following the trend in the USA where BD has already overtaken HD DVD despite their US$ 299 price tag. Clearly, consumers are voting with their wallets.