Blu-Ray to boost PS3 sales says new study

Frank N. Magnid Associates director Mike Vorhaus has predicted that the Blu-ray drive of the PlayStation 3 will become its selling point in the future. This statement was based on the most recent consumers’ DVD viewing habits on the PlayStation 2 (Sony.”>PS2).

Based on information gathered by the team, over two-thirds of PS2 owners have used the console to play DVDs while 15 percent say they do this habitually. The trend has continued with the PS3, with a whopping 80 percent of those who own the console using it as a DVD player. One fourth of that number actually do so on a regular basis.

Judging from these findings, it looks like Vorhaus’ prediction may become a reality. Historically speaking, there has always been a call for consoles to do more than just play games. Sony has decided to capitalize on this, and it looks like it will be paying off in spades.

Via GameDaily

Frank N. Magnid Associates director Mike Vorhaus has predicted that the Blu-ray drive of the PlayStation 3 will become its selling point in the future. This statement was based on the most recent consumers’ DVD viewing habits on the PlayStation 2 (Sony.”>PS2).

Based on information gathered by the team, over two-thirds of PS2 owners have used the console to play DVDs while 15 percent say they do this habitually. The trend has continued with the PS3, with a whopping 80 percent of those who own the console using it as a DVD player. One fourth of that number actually do so on a regular basis.

Judging from these findings, it looks like Vorhaus’ prediction may become a reality. Historically speaking, there has always been a call for consoles to do more than just play games. Sony has decided to capitalize on this, and it looks like it will be paying off in spades.

Via GameDaily