Brain Training Games Hit It Big With Older Generation

Kids, if you don’t want to share your Nintendo DS consoles with your parents, stay away from Brain Training for Adults. The Nintedo DS game and its sequel is a huge success with the pre-Japanese Gen-X, prompting developers to create more versions of it like Brain Age and Namco’s Point Blank. According to Nintendo, about a third of those who bought the games were 35 or older. “We wanted to reach out to those who were not interested in video games… But we did not expect such success” said Nintendo. A major Tokyo electronics shop reported “We see people who may have been to our store, but probably never to the video game section, come and buy them.”  Not to be outdone, Sony Computer Entertainment is countering with “Video Game Workshops for Grown-ups” featuring Brain Trainer for PSP.
Kids, if you don’t want to share your Nintendo DS consoles with your parents, stay away from Brain Training for Adults. The Nintedo DS game and its sequel is a huge success with the pre-Japanese Gen-X, prompting developers to create more versions of it like Brain Age and Namco’s Point Blank. According to Nintendo, about a third of those who bought the games were 35 or older. “We wanted to reach out to those who were not interested in video games… But we did not expect such success” said Nintendo. A major Tokyo electronics shop reported “We see people who may have been to our store, but probably never to the video game section, come and buy them.”  Not to be outdone, Sony Computer Entertainment is countering with “Video Game Workshops for Grown-ups” featuring Brain Trainer for PSP.