BrandIntel: Wii leads next-gen pack

It was back in late November when we last ran a BrandIntel report. In case you are not familiar with the company, BrandIntel is one of the leading companies in consumer and market intelligence solutions, meaning their studies’ data were derived directly from the consumers themselves. The industries they cover are actually varied, from automotive to pharmaceutical. Needless to say, the gaming industry is within their scope.

Anyway, they came up with another report just the other day about the next-gen wars. When you think about it, it is actually fair of them to do this. The first report after all, was based on consumer’s speculations and not on their actual experiences. Here’s an excerpt from BrandIntel’s results:

• The Nintendo Wii continues to be in a strong position since the pre-launch period. Discussion and sentiment for the Wiimote and Nunchuck controller have remained the same since the previous reporting period, despite controversy over related injuries and controller strap malfunctions. Price/value and purchase intent still represent the WiiÂ’s strengths, due mostly to the low price point in contrast to the price of the PS3.
• The Xbox 360 continues to benefit from the lack of availability of the PS3 and Wii, as well as the low-ranked game lineup for the PS3. Xbox Live continues to lead the segment in online features, as it received a sentiment score of 3.9, well ahead of the PS3 and Wii. Moreover, the Xbox 360 is generating 46% of discussion concerning online features, as more updates and features are implemented.
• The PS3 has yet to reverse negative perceptions of the console since the launch period — it continues to rank below average in eight of the 10 top segment attributes. Graphics is still the strong point of the PS3 due to its high sentiment, ranks behind the segment leader, the Xbox 360. Pricing is still the PS3Â’s weakest point, with a sentiment score of 1.9, and likely still directs consumers toward the Wii and the Xbox 360 as cheaper alternatives.

Hmm, it seems that nothing much have changed since last time. What do you think guys? The holiday season is now in full swing and as we all know, this is the most anticipated part of the year in a manufacturer’s calendar. Personally, I believe that these intial numbers will have no bearing on the long run. The exciting part begins when the Wii and PS3 finally get their bearings. To read more of BrandIntel’s findings, click on the read link below.

It was back in late November when we last ran a BrandIntel report. In case you are not familiar with the company, BrandIntel is one of the leading companies in consumer and market intelligence solutions, meaning their studies’ data were derived directly from the consumers themselves. The industries they cover are actually varied, from automotive to pharmaceutical. Needless to say, the gaming industry is within their scope.

Anyway, they came up with another report just the other day about the next-gen wars. When you think about it, it is actually fair of them to do this. The first report after all, was based on consumer’s speculations and not on their actual experiences. Here’s an excerpt from BrandIntel’s results:

• The Nintendo Wii continues to be in a strong position since the pre-launch period. Discussion and sentiment for the Wiimote and Nunchuck controller have remained the same since the previous reporting period, despite controversy over related injuries and controller strap malfunctions. Price/value and purchase intent still represent the WiiÂ’s strengths, due mostly to the low price point in contrast to the price of the PS3.
• The Xbox 360 continues to benefit from the lack of availability of the PS3 and Wii, as well as the low-ranked game lineup for the PS3. Xbox Live continues to lead the segment in online features, as it received a sentiment score of 3.9, well ahead of the PS3 and Wii. Moreover, the Xbox 360 is generating 46% of discussion concerning online features, as more updates and features are implemented.
• The PS3 has yet to reverse negative perceptions of the console since the launch period — it continues to rank below average in eight of the 10 top segment attributes. Graphics is still the strong point of the PS3 due to its high sentiment, ranks behind the segment leader, the Xbox 360. Pricing is still the PS3Â’s weakest point, with a sentiment score of 1.9, and likely still directs consumers toward the Wii and the Xbox 360 as cheaper alternatives.

Hmm, it seems that nothing much have changed since last time. What do you think guys? The holiday season is now in full swing and as we all know, this is the most anticipated part of the year in a manufacturer’s calendar. Personally, I believe that these intial numbers will have no bearing on the long run. The exciting part begins when the Wii and PS3 finally get their bearings. To read more of BrandIntel’s findings, click on the read link below.