Cambridge Univeristy announces collaboration with Geomerics

If all goes well for the Cambridge University in the U.K, the Department of Trade and Industry will be shelling out a £ 180,000 for their collaboration with Geomerics, a Cambridge-based company specialising in advanced graphics and physics technology.

The collaboration, under the DTI’s Technology Programme, aims to help improve Britain’s overall standing with the world economy, more specifically in the realm of gaming.

“I am delighted that we been awarded this grant. Our company philosophy is to be a driving force for bringing new technology to the games industry, and this grant will help ensure that a key component of our research and development roadmap gets off to a flying start. And we could not ask for a better partner than the Cambridge University Engineering Department, which has driven many innovations in this field,” said Geomerics’ CEO, Chris Doran, over this collaboration.

Geomerics, with its forte in lighting technology for graphics rendering, hopes to further their development of graphics realism with regards to character animation and skin “depth” by incorporating the Cambridge University’s geometric algebra algorithms.

Would we see spanking hot, next-gen games from this collaboration? Well, time alone can tell.

If all goes well for the Cambridge University in the U.K, the Department of Trade and Industry will be shelling out a £ 180,000 for their collaboration with Geomerics, a Cambridge-based company specialising in advanced graphics and physics technology.

The collaboration, under the DTI’s Technology Programme, aims to help improve Britain’s overall standing with the world economy, more specifically in the realm of gaming.

“I am delighted that we been awarded this grant. Our company philosophy is to be a driving force for bringing new technology to the games industry, and this grant will help ensure that a key component of our research and development roadmap gets off to a flying start. And we could not ask for a better partner than the Cambridge University Engineering Department, which has driven many innovations in this field,” said Geomerics’ CEO, Chris Doran, over this collaboration.

Geomerics, with its forte in lighting technology for graphics rendering, hopes to further their development of graphics realism with regards to character animation and skin “depth” by incorporating the Cambridge University’s geometric algebra algorithms.

Would we see spanking hot, next-gen games from this collaboration? Well, time alone can tell.