Capcom targets international market, hires new VP

Capcom, known for their hits Dead Rising and Lost Planet: Extreme Conditions, is taking another step forward toward global marketing. They have hired Scot Bayless to take the reins as VP of product development in the U.S. and Europe.

Mark Beaumont, Executive VP, officer, and Head of Consumer Software Publishing in North America, South America and Europe, was now confident they have the means for “international growth outside of Japan.”

Bayless will oversee the development efforts in North America and Europe, with several AAA titles queued up for the coming three years. Each game will be specially designed to cater to the U.S. and European gaming markets. He will be based in Capcom’s North American headquarters up in Northern California.

Bayless used to be VP of development at Midway’s Chicago development studio after working on the recent James Bond title at Electronic Arts. He was also Studio Manager at Microsoft Game Studios and has also worked at Dynamix/Sierra and Sega of America. He is a game industry veteran with nearly two decades of industry experience.

Capcom, known for their hits Dead Rising and Lost Planet: Extreme Conditions, is taking another step forward toward global marketing. They have hired Scot Bayless to take the reins as VP of product development in the U.S. and Europe.

Mark Beaumont, Executive VP, officer, and Head of Consumer Software Publishing in North America, South America and Europe, was now confident they have the means for “international growth outside of Japan.”

Bayless will oversee the development efforts in North America and Europe, with several AAA titles queued up for the coming three years. Each game will be specially designed to cater to the U.S. and European gaming markets. He will be based in Capcom’s North American headquarters up in Northern California.

Bayless used to be VP of development at Midway’s Chicago development studio after working on the recent James Bond title at Electronic Arts. He was also Studio Manager at Microsoft Game Studios and has also worked at Dynamix/Sierra and Sega of America. He is a game industry veteran with nearly two decades of industry experience.