Chart-Track boss comments on PlayStation 3’s 82% sales drop

The Sony PlayStation 3 (PS3) console - Image 1In light of the 82% sales drop the Chart Track (Chart-Track) research group reported for the Sony PlayStation 3 in the UK, company boss Dorian Bloch stepped in to dissolve speculations on what these new figures could imply.

“A figure of an 82% drop has leaked out but that alone means nothing,” Bolch said during a recent interview by Next Generation. “Given how much pent up demand there was for PS3 and given the sophistication of pre-order systems now, it really doesnÂ’t mean anything.”

It will be remembered that the PS3 experienced large-scale pre-orders in Europe, with regions like Benelux reporting roughly 44,000 pre-orders before the PS3’s March 23 launch.

Bloch further added that in most console launch scenarios, extra console stocks were not available for the second week of launch. The PS3 console’s case was different as Sony apparently had extra stocks available for consumers even after the first week frenzy – it will be remembered that 165,000 PS3 units were sold within two days after the UK launch. In its second week on the UK market, the PS3 received a further 30,000 sales.

“Judging a console based on nine days on sale is just crazy. It doesnÂ’t make any sense,” Bloch remarked. Sony has yet to comment on the recent sales reports posted.

The Sony PlayStation 3 (PS3) console - Image 1In light of the 82% sales drop the Chart Track (Chart-Track) research group reported for the Sony PlayStation 3 in the UK, company boss Dorian Bloch stepped in to dissolve speculations on what these new figures could imply.

“A figure of an 82% drop has leaked out but that alone means nothing,” Bolch said during a recent interview by Next Generation. “Given how much pent up demand there was for PS3 and given the sophistication of pre-order systems now, it really doesnÂ’t mean anything.”

It will be remembered that the PS3 experienced large-scale pre-orders in Europe, with regions like Benelux reporting roughly 44,000 pre-orders before the PS3’s March 23 launch.

Bloch further added that in most console launch scenarios, extra console stocks were not available for the second week of launch. The PS3 console’s case was different as Sony apparently had extra stocks available for consumers even after the first week frenzy – it will be remembered that 165,000 PS3 units were sold within two days after the UK launch. In its second week on the UK market, the PS3 received a further 30,000 sales.

“Judging a console based on nine days on sale is just crazy. It doesnÂ’t make any sense,” Bloch remarked. Sony has yet to comment on the recent sales reports posted.

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