Chilean PS3 ad sparks controversy anew: Gamer donates blood to Nazi officer, heart to Joan of Arc
Sony is kind of known for its tasteless and sometimes crude ads. The more controversial it is, the better they seem to think it is. In fact, we almost expect them to pull off something that would shock civil sensibilities. And so here we are, with yet another attention-grabbing, gasp-inducing, peace-disturbing images from Sony, in promotion of PlayStation 3 in Chile.
Sony is kind of known for its tasteless and sometimes crude ads. The more controversial it is, the better they seem to think it is. In fact, we almost expect them to pull off something that would shock civil sensibilities. And so here we are, with yet another attention-grabbing, gasp-inducing, peace-disturbing images from Sony, in promotion of PlayStation 3 in Chile.
That picture above shows a modern day gamer donating blood to what looks like a WWII soldier on the other bed. Thing is, it’s not just a soldier — it’s a Nazi soldier. Now, those of you who are well-acquainted with history will recognize this image as depicting the German field marshal, Erwin Rommel, who was well known for his humane treatment of prisoners of war, as well as for his refusal to participate in the killing of Jewish civilians.
Then again, I don’t think most of us are that well-acquainted with this part of history, and so the initial stigma of recognizing the soldier as just being a Nazi one rings out profoundly more than the story behind Erwin Rommel’s person.
And they don’t stop there, no sirree. he second ad you see above shows another modern-day gamer donating this time not his blood, but his beating heart. Of course, the donation is given to another historical figure, no less than Joan of Arc herself.
The ads were created by major Chilean ad firm, BBDO.
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