Companies invest in Second Life

No doubt, Second Life is a virtual world, in all sense of the word. Here, you can watch your favorite TV shows, purchase Adidas trainers, line up for a Radio 1 event, attend a Reebok block party, go to an MTV Fender promo, and well, meet real people.

So it’s no surprise that companies are taking this “real life sim” seriously. As I said earlier, there’s Adidas, Radio1, Reebok, and MTV – as well as Philips and 20th Century Fox. It’s “big business” after all. According to our source, “90% of Second Life users are also voracious users” who spread the gospel of Second Life in teh intarwebs.

“It’s about Second Life going out into the real world. It’s going to become part of web services, and be on more devices. It’s effectively walking back through the mirror to the real world,” says Justin Bovington, CEO of Rivers Run Red, which works with record labels and brands within Second Life.

No doubt, Second Life is a virtual world, in all sense of the word. Here, you can watch your favorite TV shows, purchase Adidas trainers, line up for a Radio 1 event, attend a Reebok block party, go to an MTV Fender promo, and well, meet real people.

So it’s no surprise that companies are taking this “real life sim” seriously. As I said earlier, there’s Adidas, Radio1, Reebok, and MTV – as well as Philips and 20th Century Fox. It’s “big business” after all. According to our source, “90% of Second Life users are also voracious users” who spread the gospel of Second Life in teh intarwebs.

“It’s about Second Life going out into the real world. It’s going to become part of web services, and be on more devices. It’s effectively walking back through the mirror to the real world,” says Justin Bovington, CEO of Rivers Run Red, which works with record labels and brands within Second Life.