Compare and contrast: America’s babies vs UK’s stackers

UK PS3 ad - Image 1 

Some other blogs have picked this up already, and we thought it’d be nice to share a comparison with you guys. Recently, video of the first UK commercial for the PS3 was put on YouTube, and it’s definitely more normal compared to America’s psychotic baby doll ad for the console.

The UK PS3 ad features gameplay for MotorStorm, but before you get to that, you actually a niche sport known as speed stacking. Simply put, it’s the rapid stacking of cups in specific orders and patterns. In this case, you get to see different variations of cup stacks, with the most difficult stack combination being done by the girl in yellow below.

Now, Sony‘s UK advertisers were probably thinking of showing off the PS3’s processing power through metaphor, and personally, it’s actually pretty apt. The woman in yellow is performing what is known as the Cycle Stack, a rapid-fire set of cup stack combinations consisting of a 3 cups-6 cups-3 cup setup, followed by a 6-6, a 1-10-1, and ends with a compressed version of the 3-6-3.

While that may not make sense to you now, observe the people moving in the background. The cup stackers are performing complex combinations in the time it takes one person to complete a step, which is probably the intended message for the ad. Metaphorically speaking, that’s the kind of power they want to impress upon their audience, and it works (if you let yourself watch it more than once).

Of course, that’s just personal opinion. What about you? Which one strikes you as the more noteworthy PS3 ad? America’s Baby ad, or the UK’s cup stacking video? See them both after the jump, and let us know what you think.

Go ahead, the baby won’t bite. See the ads when you click on Full Article.

Some other blogs have picked this up already, and we thought it’d be nice to share a comparison with you guys. Recently, video of the first UK commercial for the PS3 was put on YouTube, and it’s definitely more normal compared to America’s psychotic baby doll ad for the console.

The UK PS3 ad features gameplay for MotorStorm, but before you get to that, you actually a niche sport known as speed stacking. Simply put, it’s the rapid stacking of cups in specific orders and patterns. In this case, you get to see different variations of cup stacks, with the most difficult stack combination being done by the girl in yellow below.

Now, Sony‘s UK advertisers were probably thinking of showing off the PS3’s processing power through metaphor, and personally, it’s actually pretty apt. The woman in yellow is performing what is known as the Cycle Stack, a rapid-fire set of cup stack combinations consisting of a 3 cups-6 cups-3 cup setup, followed by a 6-6, a 1-10-1, and ends with a compressed version of the 3-6-3.

While that may not make sense to you now, observe the people moving in the background. The cup stackers are performing complex combinations in the time it takes one person to complete a step, which is probably the intended message for the ad. Metaphorically speaking, that’s the kind of power they want to impress upon their audience, and it works (if you let yourself watch it more than once).

Of course, that’s just personal opinion. What about you? Which one strikes you as the more noteworthy PS3 ad? America’s Baby ad, or the UK’s cup stacking video? See them both below, and let us know what you think.

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