Dallas Mavs owner blogs about fanboy culture

“My fandom beats ur fandom, u loser!”

That is the somewhat apt battlecry of the fans everywhere when it comes to everything from games to basketball. It’s also the same thing that Mavericks owner Mark Cuban had to go through, and it’s the same thing he blogs about now.

After getting some comments from fanboys reminiscent of some of our comments (argument is in the form of 1337speak, something about my mom, etc.), he decided to talk about fanboys and how they seem to have changed. He notes that instead of being the counterculture to the industries, industries now seem to be fueling them into a personal support force. He writes:

Whatever happened to Counterculture being a positive attribute? In today’s fanboy culture, kids are obsessively supporting products. They aren’t “fighting the man”, they “are the man”. They are using their fanboy legions and their inherent purchasing power to persuade and dissuade anyone in their way (emphasis his).

He continues his analysis, noting how marketers now have to work with fanboy interest in mind as well as general consumer interests. In the age of the net, an irate blogger is a powerful one, one with the know-how and the influence to get his own perceptions to spread among his community.

It’s a good thing we’re a blog then. The only difference is that we’re pro-gamer, rather than pro-console.

Via Blog Maverick

“My fandom beats ur fandom, u loser!”

That is the somewhat apt battlecry of the fans everywhere when it comes to everything from games to basketball. It’s also the same thing that Mavericks owner Mark Cuban had to go through, and it’s the same thing he blogs about now.

After getting some comments from fanboys reminiscent of some of our comments (argument is in the form of 1337speak, something about my mom, etc.), he decided to talk about fanboys and how they seem to have changed. He notes that instead of being the counterculture to the industries, industries now seem to be fueling them into a personal support force. He writes:

Whatever happened to Counterculture being a positive attribute? In today’s fanboy culture, kids are obsessively supporting products. They aren’t “fighting the man”, they “are the man”. They are using their fanboy legions and their inherent purchasing power to persuade and dissuade anyone in their way (emphasis his).

He continues his analysis, noting how marketers now have to work with fanboy interest in mind as well as general consumer interests. In the age of the net, an irate blogger is a powerful one, one with the know-how and the influence to get his own perceptions to spread among his community.

It’s a good thing we’re a blog then. The only difference is that we’re pro-gamer, rather than pro-console.

Via Blog Maverick