Double Fusion bags 26 million dollars for in-game advertising
Don’t look now but those pesky commercials are about to really invade video games. Double Fusion just got US$ 26 million from its investors. All that money will go to the company’s plan for more aggressive in-game advert sing. Turns out in-game advertising offers new ways for product peddlers to get the money in your pockets. Serves you right for tuning out TV and radio.
“Videogames are providing a new advertising vehicle that…delivers a highly engaged audience… [and] changes the way consumers….interact with brands,” said Double Fusion. “Advertising… creates new business models for game companies…. continue to accelerate the growth of the gaming audience.”
Oh, its for your own good after all.
Don’t look now but those pesky commercials are about to really invade video games. Double Fusion just got US$ 26 million from its investors. All that money will go to the company’s plan for more aggressive in-game advert sing. Turns out in-game advertising offers new ways for product peddlers to get the money in your pockets. Serves you right for tuning out TV and radio.
“Videogames are providing a new advertising vehicle that…delivers a highly engaged audience… [and] changes the way consumers….interact with brands,” said Double Fusion. “Advertising… creates new business models for game companies…. continue to accelerate the growth of the gaming audience.”
Oh, its for your own good after all.
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