DVD Empire closes video games division
The folks running DVD Empire are announcing that they’re closing their video games division.
Below are the reasons they’ve cited. You might find this enlightening if you’re an angry customer. If you’re not, read through them anyway, there might be a few gems there that might cause you to point your finger at your monitor and then laugh. Then again there might be a few gems in there that might cause you to raise your fist and scream expletives about how evil the system is.
Their reasons:
- The Video Game Industry does not care: The video game industry only cares about mass merchandisers like Toys-R-Us, Wal-Mart, Best Buy, etc. They completely ignore the needs and wants of the medium to small game retailers.
- They can’t make Money: They just can’t make money selling video games. There’s just not enough Price Protection. That’ and the Game Prices Drop Quickly
- No product returns: The game industry releases many bad games, and word of mouth spreads fast. All those bunk games sit on their shelves. The industry won’t let them return the bombs.
- Distribution is dumb: Distribution is horrendous for new releases. They get the new releases (of games) 3-4 days after street date. It’s likely that their customers will be able to purchase the games at retail before they manage to ship the game to you.
- The bottomline: The industry does not allow them to provide the same level of service that they do with DVDs. They cite that they cannot allow their name to be tarnished when they have no control of how they receive the product. They say that they cannot afford to loose potential long-term customers due to a poor video game experience.
The bright side of this is that they stopped it because they can’t do it right.
The folks running DVD Empire are announcing that they’re closing their video games division.
Below are the reasons they’ve cited. You might find this enlightening if you’re an angry customer. If you’re not, read through them anyway, there might be a few gems there that might cause you to point your finger at your monitor and then laugh. Then again there might be a few gems in there that might cause you to raise your fist and scream expletives about how evil the system is.
Their reasons:
- The Video Game Industry does not care: The video game industry only cares about mass merchandisers like Toys-R-Us, Wal-Mart, Best Buy, etc. They completely ignore the needs and wants of the medium to small game retailers.
- They can’t make Money: They just can’t make money selling video games. There’s just not enough Price Protection. That’ and the Game Prices Drop Quickly
- No product returns: The game industry releases many bad games, and word of mouth spreads fast. All those bunk games sit on their shelves. The industry won’t let them return the bombs.
- Distribution is dumb: Distribution is horrendous for new releases. They get the new releases (of games) 3-4 days after street date. It’s likely that their customers will be able to purchase the games at retail before they manage to ship the game to you.
- The bottomline: The industry does not allow them to provide the same level of service that they do with DVDs. They cite that they cannot allow their name to be tarnished when they have no control of how they receive the product. They say that they cannot afford to loose potential long-term customers due to a poor video game experience.
The bright side of this is that they stopped it because they can’t do it right.
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