E3: Microsoft’s Peter Moore talks about the Xbox 360 and the PS3

In a GamesIndustry.biz’s E3 interview, head of Microsoft‘s interactive entertainment business division Peter Moore expressed his views on Microsoft’s current position with the Xbox 360 and commented on Sony‘s as well.

Moore discussed how Microsoft is increasing exposure of the 360, focusing not only on selling its consoles but its games as well. He was also firm in expressing that they have “no plans right now to make any pricing announcement whatsoever.” Japan, however, recently got the news that it will not get a price cut.

When asked about the reported US$ 1 billion cost in repairing faulty 360 units, Moore replied on a more personal level, saying that it was a hard decision to make but it had to be done: “It was a tough day – a really tough day. But I like to think we did the right thing. Even then you get criticised for doing the right thing.”

He was also asked if that huge amount would not allow Microsoft to afford a price cut. Moore gave a definite no: they are instead taking a reserve, saying this is what’s right for the consumer, and that efforts are focused in making the console more cost-effective. “You don’t say that’s a billion dollars you could have given back to the consumer in pricing, no. That has to be done separately.”

When the interview inevitably came to talking about Sony’s price cut, Moore commented that it wasn’t a price cut so much as adding more value for the same price, more like an added bonus. The cost of Sony’s new 80gb model is still US$ 599. “[Sony] did say … that their sales have doubled [since the price cut], so we shall see.”

Recently, Konami and Nintendo made comments along the same lines as Moore. Chris Deering, founder of Sony’s European Division (SCEE), also recently expressed his views about the PS3.

To read the whole interview, click the link after the jump.

In a GamesIndustry.biz’s E3 interview, head of Microsoft‘s interactive entertainment business division Peter Moore expressed his views on Microsoft’s current position with the Xbox 360 and commented on Sony‘s as well.

Moore discussed how Microsoft is increasing exposure of the 360, focusing not only on selling its consoles but its games as well. He was also firm in expressing that they have “no plans right now to make any pricing announcement whatsoever.” Japan, however, recently got the news that it will not get a price cut.

When asked about the reported US$ 1 billion cost in repairing faulty 360 units, Moore replied on a more personal level, saying that it was a hard decision to make but it had to be done: “It was a tough day – a really tough day. But I like to think we did the right thing. Even then you get criticised for doing the right thing.”

He was also asked if that huge amount would not allow Microsoft to afford a price cut. Moore gave a definite no: they are instead taking a reserve, saying this is what’s right for the consumer, and that efforts are focused in making the console more cost-effective. “You don’t say that’s a billion dollars you could have given back to the consumer in pricing, no. That has to be done separately.”

When the interview inevitably came to talking about Sony’s price cut, Moore commented that it wasn’t a price cut so much as adding more value for the same price, more like an added bonus. The cost of Sony’s new 80gb model is still US$ 599. “[Sony] did say … that their sales have doubled [since the price cut], so we shall see.”

Recently, Konami and Nintendo made comments along the same lines as Moore. Chris Deering, founder of Sony’s European Division (SCEE), also recently expressed his views about the PS3.

To read the whole interview, click the link after the jump.