E3: Microsoft’s Shane Kim on dropping the Xbox 360’s price

With the announced price drop for the Playstation 3, a lot of people have been asking if Microsoft will follow by lowering the price of the Xbox 360 as well. Gaming site 1UP was lucky enough to talk to Microsoft Game Studios VP Shane Kim who hinted at a price drop this holiday season.

Shane said that past figures have shown that 75 to 80 percent of the business gets done $199 and below. After that he cited inflation and the capabilities of the Xbox 360 in terms of the product’s worth.

Kim added that US$ 249 could be the mass-market price point for consoles today. Regardless, they’re still going by the US$ 199 and are in the process of” trying to drive costs out of the system as much as possible so we can hit those price points.”

With regards to answering the price drop by Sony this E3, he said a quite a few things that might interest you. He said in no uncertain terms that July is a very odd time to drop the price in the console. Besides, Microsoft doesn’t feel that it is a major necessity as of this time.

Stay tuned. We didn’t announce anything here, didn’t feel the need to. July is a very odd time to announce a price reduction. I’m not even sure Sony announced a price reduction, anyway, but we don’t feel the need to do it here at E3.

Is Microsoft resting on the laurels of its success, or do they have something big planned that’ll shake the market up once again? Keep checking back here at QJ.NET for the latest updates.

Via 1UP

With the announced price drop for the Playstation 3, a lot of people have been asking if Microsoft will follow by lowering the price of the Xbox 360 as well. Gaming site 1UP was lucky enough to talk to Microsoft Game Studios VP Shane Kim who hinted at a price drop this holiday season.

Shane said that past figures have shown that 75 to 80 percent of the business gets done $199 and below. After that he cited inflation and the capabilities of the Xbox 360 in terms of the product’s worth.

Kim added that US$ 249 could be the mass-market price point for consoles today. Regardless, they’re still going by the US$ 199 and are in the process of” trying to drive costs out of the system as much as possible so we can hit those price points.”

With regards to answering the price drop by Sony this E3, he said a quite a few things that might interest you. He said in no uncertain terms that July is a very odd time to drop the price in the console. Besides, Microsoft doesn’t feel that it is a major necessity as of this time.

Stay tuned. We didn’t announce anything here, didn’t feel the need to. July is a very odd time to announce a price reduction. I’m not even sure Sony announced a price reduction, anyway, but we don’t feel the need to do it here at E3.

Is Microsoft resting on the laurels of its success, or do they have something big planned that’ll shake the market up once again? Keep checking back here at QJ.NET for the latest updates.

Via 1UP