EA – Apple partnership “a marriage made in heaven”

In a recent report by GamesIndustry, Javier Ferreira, vice president of publishing of Electronic Arts mobile has quoted as describing the EA/Apple partnership for games on the iPhone as “a marriage made in heaven.” Ferreira expounds:

As the iPhone comes to the mobile space it’s an exciting opportunity for us. It’s a marriage made in heaven. …For us, fundamentally, we love new platforms, we love new ways of playing and new ways growing the market.

While the vice president wouldn’t reveal the actual sales figures of EA games sold over iTunes, he did reveal that the titles have been a success.

So what should we as gamers expect from EA when it comes to games for mobiles? Here’s another snippet from Ferreira that should answer that: “You’ll see people play The Sims on the Xbox, the PC, their iPod and then the mobile phone.”

In a recent report by GamesIndustry, Javier Ferreira, vice president of publishing of Electronic Arts mobile has quoted as describing the EA/Apple partnership for games on the iPhone as “a marriage made in heaven.” Ferreira expounds:

As the iPhone comes to the mobile space it’s an exciting opportunity for us. It’s a marriage made in heaven. …For us, fundamentally, we love new platforms, we love new ways of playing and new ways growing the market.

While the vice president wouldn’t reveal the actual sales figures of EA games sold over iTunes, he did reveal that the titles have been a success.

So what should we as gamers expect from EA when it comes to games for mobiles? Here’s another snippet from Ferreira that should answer that: “You’ll see people play The Sims on the Xbox, the PC, their iPod and then the mobile phone.”