EA Signs John Madden to Multi-Year Agreement
Source: businesswire
Electronic Arts today announced that John Madden, football icon and television analyst of ABC’s Monday Night Football, has signed a multi-year agreement to continue to license his name and appear in and consult on the development of future iterations of the blockbuster game that bears his name. Madden NFL 06, the newest iteration of the EA SPORTS best-selling football franchise will feature the name, voice, likeness and expertise of the celebrated sports personality. Financial terms of the agreement were not disclosed.
“John Madden personifies authentic football in any medium — television or interactive,” said Electronic Arts Chairman and CEO Larry Probst. “We look forward to a great future with John in EA SPORTS Madden NFL.”
“I am proud that we started to develop Madden Football twenty years ago,” said Madden. “Each year our goal is to improve the game, and with EA, we have been able to do that.”
With the official videogame license of the NFL and its players, and in its 16th year of the franchise, Madden NFL Football offers game changing innovation and complete NFL authenticity. With more than 43 million copies sold, Madden NFL Football continues to be the #1 football franchise and the all-time best selling sports franchise in North America. Since its inception in 1989 the game has become a cultural phenomenon and is the game the players all play. Madden NFL 06 is rated “E” (Everyone) by the ESRB and will be available in September for the PSP. For the first time in 10 years, the Madden NFL Football franchise has revolutionized its passing game with the new quarterback vision and precision placement. For more information check out www.madden06.com
Source: businesswire
Electronic Arts today announced that John Madden, football icon and television analyst of ABC’s Monday Night Football, has signed a multi-year agreement to continue to license his name and appear in and consult on the development of future iterations of the blockbuster game that bears his name. Madden NFL 06, the newest iteration of the EA SPORTS best-selling football franchise will feature the name, voice, likeness and expertise of the celebrated sports personality. Financial terms of the agreement were not disclosed.
“John Madden personifies authentic football in any medium — television or interactive,” said Electronic Arts Chairman and CEO Larry Probst. “We look forward to a great future with John in EA SPORTS Madden NFL.”
“I am proud that we started to develop Madden Football twenty years ago,” said Madden. “Each year our goal is to improve the game, and with EA, we have been able to do that.”
With the official videogame license of the NFL and its players, and in its 16th year of the franchise, Madden NFL Football offers game changing innovation and complete NFL authenticity. With more than 43 million copies sold, Madden NFL Football continues to be the #1 football franchise and the all-time best selling sports franchise in North America. Since its inception in 1989 the game has become a cultural phenomenon and is the game the players all play. Madden NFL 06 is rated “E” (Everyone) by the ESRB and will be available in September for the PSP. For the first time in 10 years, the Madden NFL Football franchise has revolutionized its passing game with the new quarterback vision and precision placement. For more information check out www.madden06.com