EA to acquire Ubisoft? EA thinks it’s still possible

Speaking to Gamasutra about how business is going and how Electronic Arts underestimated Epic (again) and it’s Unreal Engine, and about things like Spore and other IPs, EA CCO William “Bing” Gordon noted something amusing about Ubisoft – one of the other large publishers out there. The creative officer hints that EA fully acquiring Ubisoft is still possible. Here’s his words:

I think everybody is for sale. I think in general, successful intellectual properties in all media are undervalued, especially in our media. There’s been a lot of acquisitions, but the thing about acquisitions is that the only time it works is if you’ve got an intellectual property that can succeed without the people, or if the people have a ten-year career path that they’re interested in at EA.

When Gamasutra asked if the acquisition would be a bad idea (since it may end up as something akin to a hostile takeover), William Gordon said that when it comes to acquisitions, one has to think if the intellectual property associated can succeed without the people, or if the important people want to get promoted in a big organization.

Rayman Raving Rabbids, Splinter Cell, Assassin’s Creed, all those other Ubisoft IPs all under EA – now that’s a thought isn’t it? Well what’s your take on that possibility? Are you comfortable with all that being under EA? Let us know.

For some reason that “everybody is for sale” comment reminds this blogger of the British East India Co. but that’s just probably because he’s still high on Pirates of the Carribean and all that “it’s just good business” stuff.

For the complete interview with William Gordon, feel to head to it using our “read” link below.

Speaking to Gamasutra about how business is going and how Electronic Arts underestimated Epic (again) and it’s Unreal Engine, and about things like Spore and other IPs, EA CCO William “Bing” Gordon noted something amusing about Ubisoft – one of the other large publishers out there. The creative officer hints that EA fully acquiring Ubisoft is still possible. Here’s his words:

I think everybody is for sale. I think in general, successful intellectual properties in all media are undervalued, especially in our media. There’s been a lot of acquisitions, but the thing about acquisitions is that the only time it works is if you’ve got an intellectual property that can succeed without the people, or if the people have a ten-year career path that they’re interested in at EA.

When Gamasutra asked if the acquisition would be a bad idea (since it may end up as something akin to a hostile takeover), William Gordon said that when it comes to acquisitions, one has to think if the intellectual property associated can succeed without the people, or if the important people want to get promoted in a big organization.

Rayman Raving Rabbids, Splinter Cell, Assassin’s Creed, all those other Ubisoft IPs all under EA – now that’s a thought isn’t it? Well what’s your take on that possibility? Are you comfortable with all that being under EA? Let us know.

For some reason that “everybody is for sale” comment reminds this blogger of the British East India Co. but that’s just probably because he’s still high on Pirates of the Carribean and all that “it’s just good business” stuff.

For the complete interview with William Gordon, feel to head to it using our “read” link below.