EEDAR: Xbox 360 Elite price cut won’t affect sales significantly, MS to drop prices some more
Despite the US$ 100 price cut from the Xbox 360 Elite, analyst firm EEDAR is of the opinion that this will not in any way positively affect the sales of the console. At least not significantly.
Despite the US$ 100 price cut from the Xbox 360 Elite, analyst firm EEDAR is of the opinion that this will not in any way positively affect the sales of the console. At least not significantly.
“In fact, the consistency of sales would indicate that the US$ 200 price point is a sweet spot for the next-generation home consoles,” said the company in a statement. Director Jesse Divnich went on further to say that MS will most likely drop the tag some more to US$ 249 or close to it, in order to be able to later on sell the unit at US$ 299 with the Project Natal.
Said Divnich:
Over the next year Microsoft will most likely reposition the Xbox 360 Elite model closer to the US$ 249 price point to both pressure Sony and attract potential Nintendo Wii consumers.
From a strategic standpoint this would then allow Microsoft to introduce the new Natal model in 2010/2011 at the US$ 299 price point and still have an option for consumers cheaper than the Sony PlayStation 3.
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