Eidos US CEO says PS3 price cut insufficient

Eidos U.S. CEO Bill Gardner has said that while he doesn’t believe that the price of Sony‘s PlayStation 3 video game console is too high, he also believes that the recent US$ 100 price cut for the console will not be able to draw as big a part of the mass market as Sony hopes.

“I don’t think [the price cut] is enough to reach the mass consumer,” said Gardner in an interview with GamesIndustry.biz, “but I think it is enough to get it moving again, and it will move a little bit further, and they’ll need to do it again and it will move a bit further.”

Gardner also emphasized the PS3’s value thanks to the console’s built-in Blu-ray player. “Go buy an HD or a Blu-ray player. Go ahead. Tell me what it costs you. Then take a look at the PS3,” he said. Gardner also said that he thinks “additional people [will] pick it up and use it, maybe not necessarily exclusively as a game player but as a Blu-ray player and a game player, and there is an advantage to that.”

For the full interview, click on the Read link below.

Eidos U.S. CEO Bill Gardner has said that while he doesn’t believe that the price of Sony‘s PlayStation 3 video game console is too high, he also believes that the recent US$ 100 price cut for the console will not be able to draw as big a part of the mass market as Sony hopes.

“I don’t think [the price cut] is enough to reach the mass consumer,” said Gardner in an interview with GamesIndustry.biz, “but I think it is enough to get it moving again, and it will move a little bit further, and they’ll need to do it again and it will move a bit further.”

Gardner also emphasized the PS3’s value thanks to the console’s built-in Blu-ray player. “Go buy an HD or a Blu-ray player. Go ahead. Tell me what it costs you. Then take a look at the PS3,” he said. Gardner also said that he thinks “additional people [will] pick it up and use it, maybe not necessarily exclusively as a game player but as a Blu-ray player and a game player, and there is an advantage to that.”

For the full interview, click on the Read link below.