EIEF 2007: Activision features new Guitar Hero III track

Whisking its way by the presses is Activision‘s announcement of a new track premiered at the last day of the Edinburgh Interactive Entertainment Festival (EIEF) for 2007. The official press release identified “She Bangs the Drums” by The Stone Roses to be featured in Guitar Hero III: Legends of Rock (Xbox 360, PlayStation 3, Wii) and was played exclusively for the Edinburgh gamefest.

“She Bangs the Drums” is a track from The Stone Roses’ album – the same album voted by New Musical Express (NME) Magazine to be the “Greatest British Album of All Time.” It became the embodiment of the publisher’s promise to Guitar Hero fans, because for Activision, every track will “draw inspiration” from different guitar music genres over time.

“The Edinburgh Interactive Festival is all about the culture of gaming. The Guitar Hero franchise has already established itself as part of mainstream pop culture, so it was a perfect place to unveil one of our UK-originated songs,” said RedOctane Europe‘s general manager, Zach Fountain.

The track was played during the Guitar Hero III: Legends of Rock screening event, held August 14, 2007 at the Odeon, Lothian Road, in Edinburgh. Along with the music, the game’s boss encounters and multiplayer modes were showcased, giving guests a for-their-eyes-only preview of the game’s feature and content.

But fret not: RedOctane will be offering more to show at the industry’s upcoming game shows, including the upcoming Games Convention in Leipzig. “The Guitar Hero road show moves from here to Leipzig, where weÂ’ll be announcing a whole new stack of European songs for Guitar Hero III: Legends of Rock,” said Fountain. So stay tuned.

Whisking its way by the presses is Activision‘s announcement of a new track premiered at the last day of the Edinburgh Interactive Entertainment Festival (EIEF) for 2007. The official press release identified “She Bangs the Drums” by The Stone Roses to be featured in Guitar Hero III: Legends of Rock (Xbox 360, PlayStation 3, Wii) and was played exclusively for the Edinburgh gamefest.

“She Bangs the Drums” is a track from The Stone Roses’ album – the same album voted by New Musical Express (NME) Magazine to be the “Greatest British Album of All Time.” It became the embodiment of the publisher’s promise to Guitar Hero fans, because for Activision, every track will “draw inspiration” from different guitar music genres over time.

“The Edinburgh Interactive Festival is all about the culture of gaming. The Guitar Hero franchise has already established itself as part of mainstream pop culture, so it was a perfect place to unveil one of our UK-originated songs,” said RedOctane Europe‘s general manager, Zach Fountain.

The track was played during the Guitar Hero III: Legends of Rock screening event, held August 14, 2007 at the Odeon, Lothian Road, in Edinburgh. Along with the music, the game’s boss encounters and multiplayer modes were showcased, giving guests a for-their-eyes-only preview of the game’s feature and content.

But fret not: RedOctane will be offering more to show at the industry’s upcoming game shows, including the upcoming Games Convention in Leipzig. “The Guitar Hero road show moves from here to Leipzig, where weÂ’ll be announcing a whole new stack of European songs for Guitar Hero III: Legends of Rock,” said Fountain. So stay tuned.