Electronic Arts affirms E For All attendance

Despite speculation that the international publisher wasn’t going to IDG World Expo’s E For All (a.k.a EforAll), a follow up to the issue by GameDaily has confirmed that Electronic Arts will in fact attend the event. Electronic Arts was officially named as one of several major game companies to participate in the consumer exposition, although the press release mysteriously disappeared.

“They have booth space that they purchased in front of South Hall. They are in the show. We have the signed contract, they plan to be there and we’re working with them on their designs and what will be displayed and the products shown,” said IDG World Expo’s Mary Dolaher, CEO. Later, a representative from the publisher affirmed EA’s plans to attend E For All.

As for the disappearance of the press release and brand logo of EA, Dolaher explained that the press release was held under “review” until EA’s trademark lawyer gave the a-okay to put them back up again. The legal review was to verify where the organizers could use the company’s trademark, “all the way across.” She explained:

Wherever we’re going to use the EA name, we want their trademark lawyers to review all of that. So whether it’s a marketing piece or a billboard or a bus wrap or whatever the case may be, that’s being reviewed by them right now. So there’s no big news out of that.

As for Sony and Microsoft backing out of the entertainment exposition, Dolaher iterates that IDG is still working with both companies to ensure their products would still be at the event. In contrast, Nintendo has confirmed their attendance at E For All. She does argue that the World Series of Video Games circuit coming to the Los Angeles Convention Center would have Microsoft’s presence at E For All anyway.

As for Sony, she said, “We’re working with [Sony] to have an area where there are kiosks and game stations where they can put PS3s and PSPs out. We’re shipping over 200 kiosks to the event.” Here’s to hoping all goes well. More on these as they come in.

Despite speculation that the international publisher wasn’t going to IDG World Expo’s E For All (a.k.a EforAll), a follow up to the issue by GameDaily has confirmed that Electronic Arts will in fact attend the event. Electronic Arts was officially named as one of several major game companies to participate in the consumer exposition, although the press release mysteriously disappeared.

“They have booth space that they purchased in front of South Hall. They are in the show. We have the signed contract, they plan to be there and we’re working with them on their designs and what will be displayed and the products shown,” said IDG World Expo’s Mary Dolaher, CEO. Later, a representative from the publisher affirmed EA’s plans to attend E For All.

As for the disappearance of the press release and brand logo of EA, Dolaher explained that the press release was held under “review” until EA’s trademark lawyer gave the a-okay to put them back up again. The legal review was to verify where the organizers could use the company’s trademark, “all the way across.” She explained:

Wherever we’re going to use the EA name, we want their trademark lawyers to review all of that. So whether it’s a marketing piece or a billboard or a bus wrap or whatever the case may be, that’s being reviewed by them right now. So there’s no big news out of that.

As for Sony and Microsoft backing out of the entertainment exposition, Dolaher iterates that IDG is still working with both companies to ensure their products would still be at the event. In contrast, Nintendo has confirmed their attendance at E For All. She does argue that the World Series of Video Games circuit coming to the Los Angeles Convention Center would have Microsoft’s presence at E For All anyway.

As for Sony, she said, “We’re working with [Sony] to have an area where there are kiosks and game stations where they can put PS3s and PSPs out. We’re shipping over 200 kiosks to the event.” Here’s to hoping all goes well. More on these as they come in.