EA milks the fitness games range cash cow, unveils EA Sports Active (with video)
The holidays are coming, and we all know what comes after the festivities: shedding off the pounds. Good thing we’ve got a good number of fitness games lined up for the Wii now. But even better than that, we’ve got more coming. This time, Electronic Arts joins in on the fitness range games cash cow with their own take on Wii Fit, the EA Sports Active. Find out more about it and see the launch trailer after the jump.
Picking up the cue from Nintendo’s fitness range of games, EA Sports now has also launched their own line of healthy games, kicking it of with the EA Sports Active.
Yes, it certainly looks like a Wii Fit rip-off, but really, there can never be too much healthy fitness games to go around these days. And they’ve made sure to put out all the stops on this one, even getting Oprah’s personal trainer, author and exercise physiologist Bob Greene, in on the project.
Their goal: to redefine home fitness experience.
Says Peter Moore,
EA Sports Active and our entrance into the fitness space is an exciting and groundbreaking milestone for EA Sports. As we continue to expand our brand, we have a real opportunity to redefine the home fitness experience with a more Western cardiovascular approach and exercises that will appeal to a diverse audience, getting people off the couch and into shape while interacting with our products in a way never before possible. EA Sports Active costs less than a gym membership, it provides a variety of exercises unlike a one-dimensional in-home fitness contraption, and it delivers an interactive experience that you don’t get from a DVD – this is true fitness revolution and a space in which we intend to be leaders.
Included in the range of exercises in EA Sports Active are activities that target both the upper and lower body, as well as cardio. It can also accommodate up to two players, so you don’t have to always go at it alone.
Another neat feature of this fitness game is the “30 Day Challenge”, wherein a fitness road map are given to the players for them to reach their fitness goals under the guidance of a virtual trainer. There’s a 20-minute workout every time a player exercises that include clear instruction, feedback on technique and positive encouragement.
If you want, you can also customize your own workouts to give some variation into your activity, duration and intensity.
EA Sports Active is slated to come out exclusively for the Wii next spring, and will also make use of the Wii Balance Board to add functionality to most of the exercises.
If you’re still not sold on the idea, check out the video below.