Stress-free: the GAME/HMV PS3 breakfast (launch) club

What are the advantages of just collecting your PS3 unit over breakfast rather than joining whatever midnight crowd was out and about only half a night earlier? Well, peace of mind for the store owners, GAME and HMV at Oxford Street, an actual good night’s sleep for the buyers, Sonic (the hedgehog) providing the entertainment, and probably missing out on an inconsiderate burn from the other (*ahem*) camp.

Besides, breakfast is the most important meal of the day.

That’s how MCV Interactive described the breakfast launches of the two UK retailers. Over at GAME, the line of pre-order customers had a giant Sonic attending to their needs, and received Sony swag bags (PS3 T-shirts and pens), bacon rolls, pastries, and hot drinks.

Over at HMV, the pre-order arrivals were given a free copy of Virtua Tennis 3 with their PS3s. MCV reports that this went down well with the customers.

What are the advantages of just collecting your PS3 unit over breakfast rather than joining whatever midnight crowd was out and about only half a night earlier? Well, peace of mind for the store owners, GAME and HMV at Oxford Street, an actual good night’s sleep for the buyers, Sonic (the hedgehog) providing the entertainment, and probably missing out on an inconsiderate burn from the other (*ahem*) camp.

Besides, breakfast is the most important meal of the day.

That’s how MCV Interactive described the breakfast launches of the two UK retailers. Over at GAME, the line of pre-order customers had a giant Sonic attending to their needs, and received Sony swag bags (PS3 T-shirts and pens), bacon rolls, pastries, and hot drinks.

Over at HMV, the pre-order arrivals were given a free copy of Virtua Tennis 3 with their PS3s. MCV reports that this went down well with the customers.