If the GamerDad online ad is any indication, the Entertainment Software Rating Board (ESRB) is taking more stringent measures to improve its ratings for any upcoming video game under its watch. In relation to this previous news, ESRB head Patricia Vance is announcing another major step by discussing plans for the board to hire full-time raters by this April. As she explained:Having full-time raters will allow for each [rater] to have greater experience actually reviewing content and recommending ratings, given the increased amount of time each one would spend doing it. This would provide each rater with a greater sense of historical parity for ratings, not to mention helping them to be more attuned to pertinent content and how it should be considered from a ratings standpoint.
It will be remembered that game retailer GameStop is taking up similar cudgels with its "Respect the Ratings" campaign, which promotes heightened game rating awareness among parents. On the other hand, could the ESRB be simply jumping the gun on Senator Sam Brownback's recently re-introduced "Truth in Video Game Ratings" Act? Then again, while the notion of such campaigns does leave some with a sour taste, it seems to be the better half of some of the heavier penalties being cooked up in congress...
If the GamerDad online ad is any indication, the Entertainment Software Rating Board (ESRB) is taking more stringent measures to improve its ratings for any upcoming video game under its watch. In relation to this previous news, ESRB head Patricia Vance is announcing another major step by discussing plans for the board to hire full-time raters by this April. As she explained:Having full-time raters will allow for each [rater] to have greater experience actually reviewing content and recommending ratings, given the increased amount of time each one would spend doing it. This would provide each rater with a greater sense of historical parity for ratings, not to mention helping them to be more attuned to pertinent content and how it should be considered from a ratings standpoint.
It will be remembered that game retailer GameStop is taking up similar cudgels with its "Respect the Ratings" campaign, which promotes heightened game rating awareness among parents. On the other hand, could the ESRB be simply jumping the gun on Senator Sam Brownback's recently re-introduced "Truth in Video Game Ratings" Act? Then again, while the notion of such campaigns does leave some with a sour taste, it seems to be the better half of some of the heavier penalties being cooked up in congress...
