European PS3 launch gave Blu-ray sales 1000% boost
Recent studies say that consoles don’t really contribute to sales of movies in high-def format, but here’s what Sony Pictures Home Entertainment Executive Vice President – International Matt Brown had to say:
The launch of the PS3 had a tremendous impact on Blu-ray software sales across the board. Recent sales figures are a clear indication that the PS3 is seen as an entertainment device.
Figures announced by Sony Pictures, as reported by Tech Digest, strongly support the statement. According to the announcement, 180,000 Blu-ray discs have been sold in Europe after experiencing a 1000% increase in sales since PS3’s launch back in March.
“Casino Royale” got special mention for being one of the biggest titles. Combining 500,000 copies given away to PS3 owners and the actual number of copies sold easily makes it the most widely distributed Blu-ray film to date.
Sony Pictures added that more than 50% of Blu-ray titles in the UK, France, and Spain are tagged with the Sony Pictures brand. Looks like those guys investigating the dirty tactics Sony use on Hollywood studios would have to double-check.
Via Tech Digest
Recent studies say that consoles don’t really contribute to sales of movies in high-def format, but here’s what Sony Pictures Home Entertainment Executive Vice President – International Matt Brown had to say:
The launch of the PS3 had a tremendous impact on Blu-ray software sales across the board. Recent sales figures are a clear indication that the PS3 is seen as an entertainment device.
Figures announced by Sony Pictures, as reported by Tech Digest, strongly support the statement. According to the announcement, 180,000 Blu-ray discs have been sold in Europe after experiencing a 1000% increase in sales since PS3’s launch back in March.
“Casino Royale” got special mention for being one of the biggest titles. Combining 500,000 copies given away to PS3 owners and the actual number of copies sold easily makes it the most widely distributed Blu-ray film to date.
Sony Pictures added that more than 50% of Blu-ray titles in the UK, France, and Spain are tagged with the Sony Pictures brand. Looks like those guys investigating the dirty tactics Sony use on Hollywood studios would have to double-check.
Via Tech Digest