Evolution talks about PS4, living up to its name

Qui-GonBefore we begin, take a look at the statement below. And before this ends, you’ll understand why we have a picture of Qui-Gon Jinn here:

I know people are looking at PS3 now, and I’m not being glib, but we’re actually looking at PS4. I’m thinking where will it be in five years, how will we get there? What will the marketplace be like, the games, and who’ll be buying them?

Now, does this sound silly to you or is it pure genius by a good strategist? We guess only time will tell but for UK developer Evolution Studios, it is better to get started this early than face problems later on. The above statement was actually uttered by Chief Executive Martin Kenwright during an interview.

According to Kenwright, they have definitely learned from their past mistakes. It would be remembered that a few days ago, it was reported that their title MotorStorm has been pushed back to December 14. While the official maintained that hindsight is important, he mentioned that evolution is the key:

What we’ve learnt in the past is you can inclemently improve something by one per cent, and it takes two years and millions of pounds and all you get is more of the same. You polarise your market. You’re offering more of the same instead of something new, memorable and exciting.

At the bottom of all these, Kenwright somewhat urged other developers and publishers to move away from sequels. As of now, quite frankly, the industry is reeking with sequels. Not to say that these are bad and half-baked follow-ups, but sequels can only carry the industry for so long. Kenwright concluded:

People like to tick boxes and play it safe but sequels are the bane of our industry. The last one was good so the board wants ten more of the same. That’s actually harming the marketplace irreparably. People are waking up now to the fact that sequels are actually high risk rather than low risk.

On a more personal note, we suggest Evolution Studios listens to the advice once uttered by Qui-Gon Jinn to his former student Obiwan: “You should be mindful of the future but not at the expense of the moment.”

Via GamesIndustry

Qui-GonBefore we begin, take a look at the statement below. And before this ends, you’ll understand why we have a picture of Qui-Gon Jinn here:

I know people are looking at PS3 now, and I’m not being glib, but we’re actually looking at PS4. I’m thinking where will it be in five years, how will we get there? What will the marketplace be like, the games, and who’ll be buying them?

Now, does this sound silly to you or is it pure genius by a good strategist? We guess only time will tell but for UK developer Evolution Studios, it is better to get started this early than face problems later on. The above statement was actually uttered by Chief Executive Martin Kenwright during an interview.

According to Kenwright, they have definitely learned from their past mistakes. It would be remembered that a few days ago, it was reported that their title MotorStorm has been pushed back to December 14. While the official maintained that hindsight is important, he mentioned that evolution is the key:

What we’ve learnt in the past is you can inclemently improve something by one per cent, and it takes two years and millions of pounds and all you get is more of the same. You polarise your market. You’re offering more of the same instead of something new, memorable and exciting.

At the bottom of all these, Kenwright somewhat urged other developers and publishers to move away from sequels. As of now, quite frankly, the industry is reeking with sequels. Not to say that these are bad and half-baked follow-ups, but sequels can only carry the industry for so long. Kenwright concluded:

People like to tick boxes and play it safe but sequels are the bane of our industry. The last one was good so the board wants ten more of the same. That’s actually harming the marketplace irreparably. People are waking up now to the fact that sequels are actually high risk rather than low risk.

On a more personal note, we suggest Evolution Studios listens to the advice once uttered by Qui-Gon Jinn to his former student Obiwan: “You should be mindful of the future but not at the expense of the moment.”

Via GamesIndustry

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