Feder: All Take-Two games will have DLC

Take Two Interactive - Image 1Online is important. That’s the point Take-Two CEO Ben Feder hammered home during the company’s Q3 2009 investors call. While he believes that the retail channel is still a long way from being toppled by digital releases, Feder emphasized that their games also need to be supported online. How? With DLC of course.

Grand Theft Auto: The Ballad of Gay Tony - Image 1

Online is important. That’s the point Take-Two CEO Ben Feder hammered home during the company’s Q3 2009 investors call. While he believes that the retail channel is still a long way from being toppled by digital releases, Feder emphasized that their games also need to be supported online.

So what does this mean? In a nutshell, expect all future Take-Two games to feature DLC. Here’s what he said:

ItÂ’s clear that retail is the channel for the foreseeable future. Nonetheless, there is a download component to a lot of our games, and thereÂ’ll continue to be a download component.

The games live online and they live at retail: they live at both. Whether thatÂ’s download first, retail second, or retail first download second, or some combination of the two, thatÂ’s an area that weÂ’re going to experiment with because weÂ’re innovating in that area.

And itÂ’s likely to change from title to title, but everything is going to have a download component, needs to have a download component. ItÂ’s one of the key lessons [of The Lost and Damned]. WeÂ’ll see how GTA in the retail SKU performs; weÂ’re actually pretty optimistic about it.



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Via VG247

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