Fils-Aime looks forward to good DS sales, disapproves of Wii bundles

With the shortage still plaguing the Nintendo Wii, it looks like things are looking up for its handheld cousin, the DS. Nintendo, however, is looking down on Wii bundling-a practice that some to retailers resort to in order to make a profit. Find out what Nintendo of America president Reggie Fils-Aime had to say about both after the jump!

With the shortage still plaguing the Nintendo Wii, it looks like things are looking up for its handheld cousin, the DS. And that’s not all: Nintendo president Reggie Fils-Aime has made it clear that Nintendo disapproves of certain retailers unscrupulous Wii bundle practices.

FIls-AIme said that “the DS continues to perform exceptionally well with some retailers voicing concerns about DS inventory going into the holiday.” On the other hand, Nintendo is aware of the fact that some retailers have resorted to bundling extra games and accessories with their Wiis in stock as an excuse to jack up prices. Fils-Aime had this to say about the practice:

Retailers have already been given feedback that we are not big fans of that. We think it masks some of the price advantage we have versus our competition and, frankly, the consumer should decide what they want.

We don’t have to remind retailers of the strength we have right now. We are simply making an observation and that reinforces our point quite nicely with retailers.

It’ll be interesting to see how those retailers respond to Fils-Aime’s comment.