Fils-Aime takes home Grand Marketer of the Year award
How does the title “Grand Marketer of the Year” sound to you? Well, Nintendo of America President Reggie Fils-Aime has just been handed the award by weekly marketing trade publication Brandweek. The latest issue of the magazine ran 10 success stories all in all and the out-spoken Nintendo official ended on the top spot.
This really is interesting because it happened in the midst of an impending Wii supply shortage for the holiday season. The said magazine described Fils-Aime as someone who is flamboyant and loves to smack talk but gets the job done.
Brandweek added that he (Fils-Aime) “preached the gospel of gaming and converted moms and the elderly into Wii addicts.” Other personalities who received the award in the previous years include Jim Stengel (Global CMO of Procter & Gamble) and Jim Farley (Toyota Motor Sales VP of Marketing).
Via Kotaku
How does the title “Grand Marketer of the Year” sound to you? Well, Nintendo of America President Reggie Fils-Aime has just been handed the award by weekly marketing trade publication Brandweek. The latest issue of the magazine ran 10 success stories all in all and the out-spoken Nintendo official ended on the top spot.
This really is interesting because it happened in the midst of an impending Wii supply shortage for the holiday season. The said magazine described Fils-Aime as someone who is flamboyant and loves to smack talk but gets the job done.
Brandweek added that he (Fils-Aime) “preached the gospel of gaming and converted moms and the elderly into Wii addicts.” Other personalities who received the award in the previous years include Jim Stengel (Global CMO of Procter & Gamble) and Jim Farley (Toyota Motor Sales VP of Marketing).
Via Kotaku
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