Firms noticing Activision’s growth

Analyst Michal Pachter of the Morgan Woodbush firm has recently commented that the firm is more bullish than ever on the prospect of Activision and its recent roll of market success.

Recent expectations may have been “way too low” according to the analyst. Sales were up by million as sales hit a high point of 6 million this year and marked an increase of about 35 percent from the previous annum’s million. Things are predicted to get even sweeter for the makers of the Guitar Hero franchise as a possible deal with Sony regarding hardware distribution looms large in the horizon.

And it gets better in the software aspect. Guitar Hero II for the Xbox 360 will ship this April, and judging by the sales trend set by the last few 360 hit titles, Pachter says that he won’t be surprised to see 400,000 copies to sell at US$ .99 a pop.

“If anything, we are more bullish than ever about Activision as an investment. We believe that the current share price presents a compelling entry point for Activision shares, and recommend that investors opportunistically add to positions. We believe that consensus expectations inappropriately overlook the strength in the companyÂ’s business, and believe that recent sales momentum will carry into FY:08,” says Pachter.

He also added that there will be a substantial excess of street expectations for the company. Share pricing will see some changes in due time and releases will ultimately determine whether the growth is viable or a temporary high.

Via Gamesutra

Analyst Michal Pachter of the Morgan Woodbush firm has recently commented that the firm is more bullish than ever on the prospect of Activision and its recent roll of market success.

Recent expectations may have been “way too low” according to the analyst. Sales were up by million as sales hit a high point of 6 million this year and marked an increase of about 35 percent from the previous annum’s million. Things are predicted to get even sweeter for the makers of the Guitar Hero franchise as a possible deal with Sony regarding hardware distribution looms large in the horizon.

And it gets better in the software aspect. Guitar Hero II for the Xbox 360 will ship this April, and judging by the sales trend set by the last few 360 hit titles, Pachter says that he won’t be surprised to see 400,000 copies to sell at US$ .99 a pop.

“If anything, we are more bullish than ever about Activision as an investment. We believe that the current share price presents a compelling entry point for Activision shares, and recommend that investors opportunistically add to positions. We believe that consensus expectations inappropriately overlook the strength in the companyÂ’s business, and believe that recent sales momentum will carry into FY:08,” says Pachter.

He also added that there will be a substantial excess of street expectations for the company. Share pricing will see some changes in due time and releases will ultimately determine whether the growth is viable or a temporary high.

Via Gamesutra