First-world issues drives Apple’s technology growth
The first product could be an iPad mounted on a robotic arm.
Rumor Score is Possible
Apple’s potential push in robotics is due a need for new ways to expand. The first-world problems solutions could introduce a new personality, like Siri. Apple’s exploration into robotic products is well-known, as evidenced by the rumours that it worked on a robot with an iPad at one end. Apple’s own rationale is behind the effort. Apple is looking for new product categories to expand into. In the Bloomberg newsletter published on Sunday, it was explained that Apple has already penetrated the lives of the vast majority its customers, from iPhones, Macs, wearables, and even the Apple TV. It’s difficult for Apple to create a product that is unique and revolutionary enough to be worth introducing in a similar market. Apple Vision Pro was the last major product to be released in this category. It is still in its early stages of product life. Apple’s attempt to develop an Apple Car was a major project, but it was ultimately dropped. Apple’s costly failure prompted some internal reflection. Around 2020, engineers began to wonder what they could do with hardware which could move. The Apple Car was viewed by engineers as a large robot with wheels. They believed that the technology developed for the Apple Car could be applied to other areas. While movable devices may have many similarities with other product categories, they could excel in certain areas, such as solving first-world problems. Hardware that moves, for example, could be brought to the user instead of the user having to go and fetch it. If it is just out of reach, it could be brought closer to the user. The report offers other ideas such as video conferencing and photography sessions, even if you are not in front of or holding the device. Teleconferencing could extend to allow users to see their home while on the go. Apple believes that it will one day be able to offer hardware capable of handling household chores. The idea of an Apple version Rosie the Robot, from The Jetsons, is still a fantasy. Kevin Lynch, former VP of Technology for Apple Car, is currently leading the work in this field. He reports to Apple’s AI management, and works with the robotics teams in the hardware engineering division. Apple is still hiring more experts, even though its in-house teams have a good understanding of robotics. It is said to have hired experts from Israeli Technion in order to make a difference. Adrian Percia, Apple’s M&A chief, met with Boston Dynamics several years ago to discuss acquisition. Hyundai invested heavily in Boston Dynamics in 2021. A new Siri? Siri is present in all Apple products, but it may not be the voice you use to interact with robotic hardware. Apple is working on a “humanlike user interface based on generative artificial intelligence,” sources claim. It will run on any tabletop devices or other future robotic hardware instead of relying solely on the cloud. Siri may be sidelined in one category of products. However, it would not be unreasonable to expect Siri will work with any personality created. Apple is committed to maintaining a cohesive ecosystem. Communication between the intelligent platforms is therefore crucial. Apple’s ability to create a robotic product is crucial for the future of digital assistants that work together. It may have already invested billions in its failed car project, and could revive whatever it can from its existing research. Apple’s failure to achieve its moonshots is a testament to their willingness and ability spend big on projects that may not work out. The iPad-on-arm is reportedly slated for release in 2026 or 2027. It remains to see if this will become a realty.