Fox News mum on Mass Effect mistakes, EA to fight back

Publisher Electronic Arts is still keen on protecting the developers at BioWare who were insulted after Fox News labeled Mass Effect as a not-so-nice video game inappropriately marketed to kids and teenagers who shouldn’t be watching graphic sex scenes that even involve aliens. The segment in question’s producer almost seems unfazed by EA’s letter detailing mistakes it wants corrected, but the gaming industry giant intends to fight. Check out the full article for more details.

Fox News responded to Electronic Arts‘ letter about the recent report  that incorrectly portrayed developer BioWare‘s role-playing game Mass Effect as “a new video game that shows full digital nudity.” However, Fox News producer Teri VanHorn’s reply to EA vice president of communications Jeff Brown wasn’t near as substantial as what the giant publisher dished out. In fact, Brown said he was only told through a BlackBerry message to contact the news network’s public relations department.

According to GameDaily BIZ, Brown confirmed that EA won’t back down even after Fox News took lightly of its request to correct the misconceptions made public pertaining to Mass Effect‘s content. Brown does realize that Fox may just ignore the topic and move on to the next, but he said EA is not giving up. He explained, “It really stinks for the people who made the game, but I don’t think they should be waiting for a correction from Fox.”

EA’s VP gave a few more reasons why EA does not intend to stand back. Quoting what Brown told GameDaily:

EA is under new management now and [EA CEO] Riccitiello’s made it clear that we’re going to stand up for our creative teams and the games they make. We’re going to fight back. There’s a lot of nonsense about gaming coming out of politics, government and media – John wants us to start calling them out on it.

Via Game Daily BIZ