Game 3.0.1, sort of: SingStar producer highlights “new era of customer participation”

In a similar vein to Phil Harrison’s Game 3.0 speech back in GDC 2007, SingStar producer Paulina Bozek talked about “mass customization,” “consumer participation,” and “explosion of choice and creativity” – as well as SingStar – in the Nordic Game Conference, reports GamesIndustry.

And when she says mass, she means mass. The PlayStation 3 SingStar will launch with 350 songs (not mentioned if in-disc or available in the SingStore), with more than 100 songs to be added every month… that is a lot of songs. Bozek demoed the in-game SingStore as part of her presentation on that “new era of consumer participation.”

Bozek also presented My SingStar Online, the SingStar community (and roasting) platform, as part of making her point about the importance of choice in gaming. After all, “There have been some big media shifts recently and the landscape of entertainment has changed. MySpace is really the new MTV. TV is online, music is digital, products are tools and players are becoming creators.”

In a similar vein to Phil Harrison’s Game 3.0 speech back in GDC 2007, SingStar producer Paulina Bozek talked about “mass customization,” “consumer participation,” and “explosion of choice and creativity” – as well as SingStar – in the Nordic Game Conference, reports GamesIndustry.

And when she says mass, she means mass. The PlayStation 3 SingStar will launch with 350 songs (not mentioned if in-disc or available in the SingStore), with more than 100 songs to be added every month… that is a lot of songs. Bozek demoed the in-game SingStore as part of her presentation on that “new era of consumer participation.”

Bozek also presented My SingStar Online, the SingStar community (and roasting) platform, as part of making her point about the importance of choice in gaming. After all, “There have been some big media shifts recently and the landscape of entertainment has changed. MySpace is really the new MTV. TV is online, music is digital, products are tools and players are becoming creators.”