Game advertising to be hitting USD 2 billion by 2012
The amount of money companies put into game advertising is expected to grow from
While this may not seem important to most people, you have to realize that this growth rate surpasses that of other major advertising media, including TV, radio, print, and the Internet.
If the trend continues we may be looking at a barrage of in-game adverts from multiple fronts, not a good sign indeed. However, the director of broadband and gaming from Parks Associates Yuanzhe (Michael) Cai sees it in a different light:
Advertising in electronic games had an average monthly household expenditure of less than 50 cents in 2006, while broadcast TV was at $37, meaning advertisers are not using the gaming medium to its full potential. If executed correctly, game advertising can provide a win-win solution for advertisers, developers and publishers, console manufacturers, game portals, and gamers.
In-game advertising will be experiencing this growth among the various categories of game advertising methods such as dynamic in-game advertising (DIGA) in PC, console, mobile. It’s also expected that casual games will grow from 27% of the in-game advertising market in 2006 to an absurd 84% in 2012.
Gamers, be aware. Is this the direction we want the developers to take? Well, to be honest, if the advertisements subsidize the cost and make it cheaper for us to play, it would really be appreciated. Provided of course that the advertising isn’t intrusive like what we’re seeing in some online games with the horrible pop-ups.
The amount of money companies put into game advertising is expected to grow from
While this may not seem important to most people, you have to realize that this growth rate surpasses that of other major advertising media, including TV, radio, print, and the Internet.
If the trend continues we may be looking at a barrage of in-game adverts from multiple fronts, not a good sign indeed. However, the director of broadband and gaming from Parks Associates Yuanzhe (Michael) Cai sees it in a different light:
Advertising in electronic games had an average monthly household expenditure of less than 50 cents in 2006, while broadcast TV was at $37, meaning advertisers are not using the gaming medium to its full potential. If executed correctly, game advertising can provide a win-win solution for advertisers, developers and publishers, console manufacturers, game portals, and gamers.
In-game advertising will be experiencing this growth among the various categories of game advertising methods such as dynamic in-game advertising (DIGA) in PC, console, mobile. It’s also expected that casual games will grow from 27% of the in-game advertising market in 2006 to an absurd 84% in 2012.
Gamers, be aware. Is this the direction we want the developers to take? Well, to be honest, if the advertisements subsidize the cost and make it cheaper for us to play, it would really be appreciated. Provided of course that the advertising isn’t intrusive like what we’re seeing in some online games with the horrible pop-ups.