Gamecock bossman believes the basics are still best

Gamecock will not buy artists and will stick to selling games on retail store shelves as dictated by the company’s core philosophies, says corporate bigwig Mike Wilson.

Wilson, together with partner Harry Miller, said that their game publishing outfit believes in the concept of keeping a good relationship between them and their development teams, but said that Gamcock will not go as far as to buy studios because it just doesn’t make sense.

He insisted that long term success can be better achieved by allowing Gamecock to be the conduit by which developers can weave their creative magic and have their product reach gamers in the best possible package.

He also indicated that buy-outs don’t look all that pleasant in a business sense, saying “Right now for the current model the only answer when there is trouble between a publisher and a developer is either all-out war or the publisher just buys them and takes control. The idea of buying artists is really not the best model long-term; it just doesn’t make sense.”

Wilson also expressed his appreciation for the concept and technology behind the digital distribution of games, saying that it’s a nice alternative to the traditional retailer, but at the end of the day he said that his company believes that the big market where giant games dwell is still in the real stores.

Gamecock will not buy artists and will stick to selling games on retail store shelves as dictated by the company’s core philosophies, says corporate bigwig Mike Wilson.

Wilson, together with partner Harry Miller, said that their game publishing outfit believes in the concept of keeping a good relationship between them and their development teams, but said that Gamcock will not go as far as to buy studios because it just doesn’t make sense.

He insisted that long term success can be better achieved by allowing Gamecock to be the conduit by which developers can weave their creative magic and have their product reach gamers in the best possible package.

He also indicated that buy-outs don’t look all that pleasant in a business sense, saying “Right now for the current model the only answer when there is trouble between a publisher and a developer is either all-out war or the publisher just buys them and takes control. The idea of buying artists is really not the best model long-term; it just doesn’t make sense.”

Wilson also expressed his appreciation for the concept and technology behind the digital distribution of games, saying that it’s a nice alternative to the traditional retailer, but at the end of the day he said that his company believes that the big market where giant games dwell is still in the real stores.