GameStop looking forward to EA’s Online Pass

Most gamers aren’t happy with EA Sports’ Online Pass initiative, but GameStop seems to be delighted. In its quarterly investors conference call, the retail chain said that they’re looking forward to Online Pass and that EA’s “Project $10” haven’t had an impact on its used game business.

Most gamers aren’t happy with EA Sports’ Online Pass initiative, but GameStop seems to be delighted. In its quarterly investors conference call, the retail chain said that they’re looking forward to Online Pass and that EA’s “Project $10” haven’t had an impact on its used game business.

“There have been some questions concerning first user only content and the effect on our used business,” said GameStop CEO Dan DeMatteo. “We have not seen an impact thus far and as a matter of fact, we will turn this into a positive with our ability to sell DLC through our investments made in technology to market and sell this content in our stores.”

EA’s Online Pass will give access to online modes in EA Sports titles only if gamers have a particular code. The code will come pre-packed with brand new copies of EA Sports titles and can be bought for US$ 10 by those who opt to buy second-hand copies.

DeMatteo also characterized EA’s first-user-only content scheme as another chance to educate consumers on DLC, something that the retail chain has focused increasingly on to establish themselves as major players in the DLC market. He further claimed that second hand game consumers are not “regular online players.”

Via [GamePolitics]