GameStop’s ESRB campaign now up (with videos!)

Well folks, GameStop is also doing its best to be one of the Power Rangers of gaming safety and responsibility. They’ve recently come out with their own campaign to educate parents about the Entertainment Software Ratings Board and their ratings for games.

Their campaign, known as “Respect the Ratings”, is comprised of in-store and online information dispersal. GameStop and its companion company EB Games are putting up ESRB ratings info in their stores for parents to take a look at when they’re shopping for the holidays. In the online sector, they’ve created respectthreratings.com, which also tries to explain the ratings system and responsible gaming in layman’s terms by breaking down each category and explaining it, as well as offering additional resources for concerned parents.

Best of all, because of their Power Rangers team-up and some good press, the ESRB has also made public service announcements for TV viewers to see, which even has GameStop and Best Buy presidents Steve Morgan and Brian Dunn in them. With a polite request from GamePolitics, the ESRB has hosted the ads on YouTube for everyone to watch at their leisure. Enjoy the vids!

One more ad after the jump!

Well folks, GameStop is also doing its best to be one of the Power Rangers of gaming safety and responsibility. They’ve recently come out with their own campaign to educate parents about the Entertainment Software Ratings Board and their ratings for games.

Their campaign, known as “Respect the Ratings”, is comprised of in-store and online information dispersal. GameStop and its companion company EB Games are putting up ESRB ratings info in their stores for parents to take a look at when they’re shopping for the holidays. In the online sector, they’ve created respectthreratings.com, which also tries to explain the ratings system and responsible gaming in layman’s terms by breaking down each category and explaining it, as well as offering additional resources for concerned parents.

Best of all, because of their Power Rangers team-up and some good press, the ESRB has also made public service announcements for TV viewers to see, which even has GameStop and Best Buy presidents Steve Morgan and Brian Dunn in them. With a polite request from GamePolitics, the ESRB has hosted the ads on YouTube for everyone to watch at their leisure. Enjoy the vids!

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